What are they?
Fashion East is a non-profit initiative established by the
Old Truman Brewery in 2000 to nurture emerging young designers through the
early stages of their career. The organisation receives sponsorship funding
from Topshop, TOPMAN and The London Development Agency.
At what stage do they help you?
Within 3 years of starting your own business.
Key figures…
Brix Smith-Start
Owner of Start Boutique, London
Charlie Harrington
Fashion Director Stella / Sunday
Telegraph
Charlie Porter
Freelance Journalist
Francesca Burns
Fashion Editor, Vogue UK
Harriet Quick
Fashion features Director, Vogue UK
Kay Barron
Fashion Features Editor, Harper’s Bazaar
Lauren Cochrane
Freelance Fashion Writer
Richard Sloan
Creative Consultant / Stylist
Sarah Mower
Contributing Editor, Vogue USA and
Style.com
Hugo Scott
Head of European Operations, Marc
Jacobs
Lulu Kennedy is the director of Fashion East and editor-at-large
at Love magazine. She has been awarded an MBE for fashion services and is known
as the Fashion Fairy Godmother.
Kennedy launched an eponymous clothing label Lulu & Co,
which brings together some of the enterprise's alumni and creates their designs
in a more accessible, affordable way. Not quite as mass market as a high-street
collaboration, Lulu & Co provides a middle ground of commercialisation that
appears to benefit all parties.
What do they give you?
The organisation provides the opportunity to present a
catwalk collection to the international press and buyers attending London
Fashion Week. Designers receive a bursary, free venue and complete catwalk show
production, professional catwalk photographs and video. Designers are also
given mentoring, guidance and in-house PR throughout the season from Lulu
Kennedy and her team.
They also take designers to a sales show room in Paris each
season, giving them the opportunity to showcase their collections to top
international buyers.
Who they helped?
Previous Fashion East designers include, Richard Nicoll,
Holly Fulton, Jonathan Saunders, House of Holland, Gareth Pugh, Marios Schwab,
Louise Goldin, Roksanda Ilincic and Meadham Kirchhoff.
The designers for this season are, Ashley Williams,
University of Westminster graduate who had Pixie Geldof and Alice Dellal walk
in her graduate show, Claire Barrow and Ryan Lo.